How does influencer affect digital marketing?

Marketing  31. July 2023 Ján Májek

We live in a fast-paced world and traditional methods of promotion are slowly being replaced by modern advertising practices. One of the effective methods of promotion is influencer marketing. Promotion of products through a popular personality of social media is a nowaday’s hit. Have you ever got “influenced”?

Who can be described as an influencer?

An influencer is an individual who has high reach on social media and who has built trust among his followers. These social media personalities have a strong relationship with their community, thanks to what they can influence their opinions and decisions.

influencer marketing

What does influencer marketing mean?

It is a process by which brands work with influencers to promote their products or services. There is a mutual legal relationship between the influencer and the company, on the basis of which both parties act during the cooperation.


What is the effectiveness of this strategy?

  1. Credibility and engagement – influencers build their careers on their relationship with followers. Their individual and authentic personalities create a beneficial environment to support brand promotion.
  2. High reach – one of the most significant advantages of influencer marketing is its ability to reach a huge number of potentional customers. Influencer who has a wide reach can promote his products among thousand users of social media.
  3. Return on investment (ROI) – Influencer marketing is a reliable and profitable tool. However, it is important to choose the right influencer. It is crucial to choose the face of your brand who will share your values and their communication will be reliable and impressive.
  4. Campaign success is measurable – The number of followers, interactions, conversion and sales are tools that are easy to analyze.

influencer marketing

Let’s try it!

Influencer marketing has a huge impact on today’s world of digitalization. Influencers can use their credibility and engagement to reach a given target group. Influencer marketing can imrpove brand’s position on the market and bring positive results. And so, if you want to have some plus over your competition, consider influencer marketing and take advantage of it. If you do not know how to do it or who you should contact, hit us up! We will advise you on the whole process!

Are you planning to start digitizing your company? We will advise you!
Contact us
Ján Májek

Ján Májek

Founder of UPVISION Digital agency


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